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6 Qualities Your YouTube Channel Must Have to Be Successful

6 Qualities Your YouTube Channel Must Have to Be Successful

Since 2006, when Google acquired YouTube, the video platform has continuously been on the rise. Today, not only is it the second largest search engine, after Google, but it is also the third most visited site on the Internet. This has created some exciting new opportunities for business owners who want to reach a broader audience. Here are six qualities your YouTube channel must have if you want it to be successful.

Consistent Posts
The most successful YouTube channel, post new videos every day or even twice a day. With this kind of frequency, their subscribers are constantly reminded of the channel and are provided with more chances to interact with the company. You need to make it a habit to post new videos regularly. If you don't have the time to post a video a day, then you need to post a new video at least once a week.

Use an Angle
If you want your channel to be successful, then you need to find an angle that sets you apart from the crowd. For example, if you have a cooking channel, creating videos that share recipes and cooking techniques wonÕt be enough to set you apart from the crowd. You need to find a way to create a channel that is highly recognizable and make it easy to explain.

Quality Content
The quality of your videos plays a vital role in your success on YouTube. If your content doesn't look professional, viewers won't take you seriously. This is especially critical if you are trying to launch a YouTube channel for your business. You want to make sure that the equipment you use is high quality, whether it's your smartphone that can shoot 4K video or an inexpensive HD video camera.

  • Incorporate Your Products Into Your Videos

The primary reason why businesses turn to YouTube is to add another marketing channel that will help their business grow. One of the fundamental ways of doing this is by adding your products into your videos. Find a way to make your products an integral part of your video content.
  • International Content

YouTube has become an international craze, which means you have to cater to your local audience. If English isn't your native language, don't worry, focus on the language that is native to your business and central market, and you'll be able to do very well on the platform.
  • Deliver Entertainment
The majority of successful YouTube channels have found a way to incorporate some type of entertainment into their content. Whatever your content is meant to find a way to deliver the message through entertainment.

Finding your groove and determining how you want to present your message will take some time. However, if you include these six qualities in every video that you produce, you'll be able to grow a successful channel for your business.

4 Mistakes You Should Avoid Making With Your YouTube Channel

5 Tips for Starting a YouTube Channel That People Want to Watch

5 Tips for Starting a YouTube Channel That People Want to Watch

Whether you're ready for it or not, video is the future of the Internet. In fact, by the year 2021, video will make up 82 percent of all traffic. If you want to take advantage of all that video has to offer, then you need to start a YouTube channel for your brand or business. Here are five tips for starting a YouTube Channel that people will want to watch.

Invest in Ideas and Concepts, Not Equipment
The only equipment that you need to start a YouTube channel is a smartphone. What you probably are lacking is a great idea and concept for your channel. If you want to have a successful YouTube channel, then you need to spend some time figuring out your niche. You can start by writing down 25 to 50 ideas for videos. Think about titles for the videos and search YouTube to see what comes up and see what your competition is doing.

Keep Your Videos Short
Viewers today want bite-sized chunks of information. Unless you know what you're doing, you won't be able to be successful by producing videos that are more than two minutes in length. When you're first starting out, viewers don't know you. The only thing they have to judge whether they've watch your videos is the title, thumbnail, and length.

Design Thumbnails That Pop
The only thing you have to market your videos when you're first starting out is the thumbnail. While YouTube uses your descriptions and tags in its search index, the only thing you have to separate yourself from the other videos in the search results is your title and thumbnail. This makes it extremely important for you to make sure your video thumbnails stand out.

Title Your Videos with Humans and Search Engines in Mind
The same SEO techniques that you use on your web page also apply to your YouTube video titles. You need to make sure that your video titles not only grab the attention of viewers but that it includes relevant keywords to catch the attention of the search engines. Also, the first two lines of your the descriptions are usually shown on the search results, so make those lines count.

Engage Your Audience Through Comments
The last thing you want to do is be a nameless and faceless entity. YouTube audiences want to connect with their favorite channels. One of the easiest ways to do this is to engage with them in the comments section of your channel. While it can be time-consuming, it will be well worth the effort you put in when you start to gain more subscribers.

Starting a YouTube channel that people want to watch isnÕt difficult. While it will take some time and effort on your part, keeping these five tips in mind as you move forward will help ensure that you're successful.

4 Mistakes You Should Avoid Making With Your YouTube Channel

5 Questions You Need to Ask Before Creating a YouTube Channel

5 Questions You Need to Ask Before Creating a YouTube Channel

If you've been considering starting a YouTube channel for your business, however before you can pick up your camera or choose a new username it's essential to ask yourself some questions. The following five questions will help you start thinking about your goals and will get you on the right track to be successful on YouTube.

  • Why Do You Want to Start a YouTube Channel?
This is probably the most critical question that you need to ask yourself before you get started on YouTube. Do you want to drive more traffic to your company website? Are you looking to gain more exposure and recognition for your business? Do you have a passion for video production? All of these are excellent reasons for wanting to start a YouTube channel. However, if you are just looking to go viral and make a lot of money, then you need to rethink things.
  • Should I Upload Commercials About My Products & Services?
Most people end up on YouTube because they want to be entertained, informed, and educated, not to watch commercials. The idea behind YouTube success is to make helpful and informative videos that enhance the image of your company without being overly promotional. Creating how-to-videos, review videos, and tip videos can help build your authority without having to sell your products or videos.
  • How Should I Describe My YouTube Videos?
The descriptions for your videos need to be concise and should include your company website's URL in the first sentence of the description to encourage your viewers to visit your site. You also want to be sure to include keyword search terms in your descriptions to make your videos easy to find by your target audience.
  • Should I Produce My Own Videos?
Whether or not you produce your own videos or hire a production company will depend on how much money and time you want to invest. If you have limited resources, you can shoot a video with your smartphone or an HD camera. However you shoot the videos, you want to make sure that you upload new videos often. If you can post a new and exciting video every week, you'll be able to grow your views and subscribers quickly. 
  • Should I Allow Comments on My Videos?
Letting people comment on your YouTube videos will encourage them to share their experience with your company and shows that you are open to feedback. You can have the comments automatically displayed, or only after you've approved them.

Starting a YouTube channel for your business is a great way to create brand awareness and grow your business. Asking these questions before you start your channel can put you on the path for success. 

4 Mistakes You Should Avoid Making With Your YouTube Channel

5 Easy Steps to Grow Your YouTube Channel

5 Easy Steps to Grow Your YouTube Channel

YouTube has become one of the most visited websites online with more than 1.9 billion active users per month, and second only to parent company Google in terms of daily searches on the site. On the surface, you might see YouTube as a place to watch music videos, tune into a favorite vlogger, or stream video games online, but it is so much more than that. YouTube is an untapped goldmine for people to make money online quickly. If you're looking for ways to grow your YouTube channel for your business, here are five easy steps to reach your goal.

Have a Purpose
You need to have a clear objective and purpose for starting a YouTube channel. It takes more time to grow YouTube channels compared to other social media platforms, but knowing why you want to create video content can help you stay on track when things don't seem to be moving forward. It is imperative that you know your purpose for starting a YouTube channel if you want to find success.

  • Optimize Your Video Descriptions and Titles
As the second largest search engine, the best way for your videos to be found on the platform is to make sure that your descriptions and titles are SEO optimized. Determine the best keywords to use that are relevant to your industry and make sure to include them in your descriptions and titles. You also want to look at what currently exists and what the top ranking titles are in your industry.
  • Use VidIQ and TubeBuddy for Your Video Tags 
Just like with your descriptions, you want to make sure that all of your videos use keywords as their tags. This will help to improve the discoverability of your videos. Two tools that can help you with this process are TubeBuddy and VidIQ. Both tools will provide you with recommendations for tags that you can insert into your videos as well as show you how your video ranks for set tags.
  • Use How-To Videos to Teach Your Audience
There are two reasons why people find themselves on YouTube, to be educated and entertained. Rather than producing the same boring videos demonstrating your products or sharing your insight, why not create How-To videos to help educate your audience. Think about what you can teach your audience and develop videos around your skills.
  • Outsource What You Can't Do
If you don't know how to edit video, or you don't have the equipment you need to produce high-quality videos, outsource the work to someone who does. If you need content, consider hiring someone who can shoot and edit videos for you and bring them in once a week. It can be a lot cheaper than you think and will save you the time and frustration from doing it yourself.

YouTube has become a powerful tool for small businesses. Following these five easy steps can help you grow your YouTube channel and find success. 

4 Mistakes You Should Avoid Making With Your YouTube Channel

4 Tips to Follow When Planning a Successful YouTube Channel

4 Tips to Follow When Planning a Successful YouTube Channel

It takes a lot of time and effort involved in making a successful YouTube channel and chances are high that you wonÕt become an overnight success. Building a successful YouTube channel requires a blueprint so that you can stay on track. 
Here are four tips to follow when planning a successful YouTube Channel.
  • Tip #1  Define Yourself
Before you can start to create your blueprint, you need to know who you are, what you like, and how you want to present yourself to your target audience. Defining yourself and creating your brand is critical for creating and maintaining a successful YouTube channel. You need to focus on something that you're knowledgeable or passionate about. As long as you do what you love, and do it well, you'll be able to attract an audience. There is no end to the things that you can do on YouTube, so go out and find your path.
  • Tip #2 Define Your Capability
Content on YouTube that has a higher production quality tends to get more views. However, it is possible to make great content at all levels of production; you just need to find a way to take advantage of your skills and the equipment that you have. You won't be able to shoot the epic fantasy battle scene if you only have an old camcorder from the 90s, but you could use that same equipment to talk about or review an epic fantasy battle scene. Make sure that before you start to plan and create content that you take your gear and capability into account first.
  • Tip #3 Define Your Audience
The most important part of having a YouTube channel is creating a good relationship with your audience. It will single-handedly decide your success or failure. Everything that you do needs to be focused on building your target audience. As you develop a relationship with your target audience, you'll start to build demographic information that can help you tailor your content so that you can appeal to a broader audience.
  • Tip #4  Create a Content Schedule and Stick To It
The key to starting and maintaining a successful YouTube channel is consistency. Upload strong content regularly is much more important than having infrequent, mind-blowing content. Regular content can help keep your audiences attention on your channel making it much easier for you to develop a relationship with them.

Starting a successful YouTube channel isn't tricky. Keep these four tips in mind as you plan your YouTube strategy, and you'll be well on your way to finding YouTube success.

4 Mistakes You Should Avoid Making With Your YouTube Channel

How to Build an Online Income Empire with Less than $100

How to Build an Online Income Empire with Less than $100

What if I told you that you can build an online income empire with less than $100? You might be thinking to yourself that this is flat out impossible. You might be thinking that I'm trying to pull a fast one. You might even be under the impression that I'm delusional.

Well, I'm telling you, this is not only doable, but you can do it yourself. That's right. Even if you don't know how to write English well enough, you can do this. Even if you're not all that good with online promotions, you can do this.

You see, $100 is not that much money. In the United States, you can earn $100 in about a day or less. In other parts of the world, it can take you a little bit longer, but it's not going to break the bank. Most people can come up with $100.

The following steps will enable you to build an online income empire for less than this amount.

Step #1: Pick a cheap host

The first thing that you need to do is to pick a cheap, reliable host that charges you $1 to $3 per month. There are lots of these basic hosts.

The great thing about the type of service you're looking for is that you don't expect to drive millions of visitors every single day, so you can pretty much go with a light to medium-duty hosting company.

You don't have to find a heavy-duty, top notch, top shelf hosting service provider. That's absolutely unnecessary. As long as you pick $1 to $3 per month hosting service company that can guarantee your links will be working all the time, you should be good to go.

Step #2: Buy cheap domains

There are mean cheap .info domains available with many domain registrars. Buy these cheap domains. A lot of them sell for $2.99 per year. You probably would need maybe 5 to 10 of these.

Step #3: Install WordPress on your domains

The next step is to install WordPress in all the domains that you have bought. Once you have registered the domain, change the DNS server to the DNS address of your host. You should be able to access the control panel or administrative panel of your hosting service.

Install WordPress with a few mouse clicks or keystrokes. Once you have set that up, move on to the next step below.

Step #4: Invest in a decent theme

Use a decent low cost theme, like a $10 theme. There is quite a number available online. As long as it looks professional and it's easy to modify, you should use it. It has to be professionally designed. It cannot look amateurish.

Step #5: Reverse engineer your competitors' best "how to" content

This article assumes that you already have a niche you're targeting. Find the very best content produced by your competitors in your niche. Reverse engineer it. Maybe you would need to hire a writer from the Philippines or India for a few bucks to rewrite your competitors' best content. Whatever the case may be, you can get it done cheaply.

Of course, the content must be grammatically correct. It also has to be emotionally engaging, and it has to have great subheadings and titles. Once you've gotten this content, publish this material on WordPress. Make sure you use pictures, make sure you use headings.

Step #6: Promote your content using Facebook comment plug in

Grab all the keywords related to the consumer content that you are promoting. For example, if you are promoting a piece of content that talks about how to buy insurance, look for keywords that are related to the insurance selection process.

Get as many keywords that you can find. You can easily do this using the Google Keyword Planner tool.

Create an account with Google Adwords. This will give you access to the keyword planner tool. Enter your niche or topics into the tool and you will be able to get massive lists of keywords.

Step #7: Link from your reverse engineered content

Since you have a hot piece of content based on you reverse engineering of your competitors, the next step is to link that amazing piece of content to your affiliate product or service you are promoting.

Again, this article assumes that you already know how to pick an affiliate product from affiliate networks. Maybe you also know how to offer your own product. Whatever the case may be, link from the content that you're going to be promoting.

Step #9: Do searches for Facebook Comments plug-in and promote your resource link

The great thing about this money making technique is the fact that you're not promoting a sales page directly. Let me tell you, if I'm reading a comments section on the internet and I see a link and it's obvious that it goes to some sort of affiliate product or a sales page, I will not only be upset, but I will be angry. I will report your post. I might even try to screw with you.

I'm hardly alone. A lot of people are just angry at spam.

The great thing about this technique is that you're not spamming a spammy page. Instead, you are promoting a credible and useful piece of content. I hope you understand that.

So at this stage, you're going to load your target keywords one by one into Google Keyword Planner tool, and then you're going to include a search phrase next to it that targets Facebook Comments plug-in.

Your search will then return blog posts that use the Facebook Comments plug-in, but are related to your target keywords. You then click through and read the blog post.

Make sure that it's actually related to the issues you address in your content. If you see a tight fit, comment regarding the blog post and whatever issues you find with it—maybe there's room for improvement—and then raise issues that are related to your content.

If you do this right, there's a tight connection between the blog post you're commenting on and the content you're promoting. People would be encouraged to click through. People would see the reason why they should click through.

The best part to this is that it doesn't look like spam. If anything, you're adding value to the blog post because you are discussing supplemental resources that raise issues or raise resources that adds value to the blog post you're commenting on.

Do this for as many websites returned by your search for the hundreds of keywords you're targeting. If you do this right, you can get a steady flow of traffic to your target page over an extended period of time.

Best of all, since your content is top notch content, it might get shared on social media, so you can pull traffic from social media. Bloggers might link to you and some of the direct traffic you get from Facebook comments might actually click through your affiliate link and buy something. Do you see how this works? Good.

The great thing about this online income empire is that it costs you less than $100. Iit's very scalable, and the only investment is your time.

Do some comments when you have some spare time. Instead of screwing around playing Clash of Clans, Fortnite, League of Legends or wasting your time on Facebook or checking your email, post a few comments here and there. Maybe you can post ten comments a day.

Whatever the case may be, this is an asset that builds in value over time. The more high quality comments you post, the more traffic you stand to get from many different blog posts all over the internet.

Keys to Success
Make sure you're promoting the right product. Make sure you are promoting the right niche. If you get both these right, you should be able to make quite a bit of cash. In fact, don't be surprised if you get thousands of dollars after investing less than $100.

If this works for you, scale it up. Create more of such content, and then if you need a lot of cash quickly, you might want to sell your website on Flippa.

    How to Build an Online Income Empire with Less than $100

Does it Make Sense to Buy Ad Placements from Social Media Personalities?

Does it Make Sense to Buy Ad Placements from Social Media Personalities?

From Facebook pages, to Facebook groups, to YouTube channels, to Instagram accounts, more and more online personalities are discovering that advertisers would pay them top dollar for ad placements. Not surprisingly, a lot of these personalities are looking to charge quite a bit of money for brand mentions or even dropping links as well as offering promo codes.

What if I told you that most people who try to buy such ads end up wasting time and money? I know that sounds sad, but it's also true.

You have to understand that just because somebody's big on YouTube, it doesn't necessarily mean that you should advertise with that person. Just because somebody seems to have a huge following on Twitter or Instagram, it doesn't necessarily mean you have to jump in with both feet and pay them a huge amount of money to run your ads. Often times, doing things that way only end up with you losing quite a bit of cash.

Here's how you do it:

  • Focus on Real Influencers
The first thing that you need to do is to focus on figuring out whether the influencers you're considering are the real deal. This is the first item of business. Everything else is useless if you don't get this right.

You have to closely watch YouTube channels, Instagram accounts, and other social media accounts. Pay attention to their engagement levels. Do they have a huge following, but does it seem like nobody's sharing their stuff? Do they get a lot of likes to their page, but very few people are commenting?

Does it seem like the comments are generic comments? Is there a certain pattern to the comments, like they came from the same place or they're just basically reworded versions of a template response? Do you notice that their content on Facebook doesn't get shared a lot, but gets a lot of comments and likes?

You have to understand that as more and more scammers become sophisticated online, you have to keep up. A lot of these scammers create "popular accounts" to suck up advertising revenue. They really don't have any followers. Instead, their followers are either bought and paid for, or are bots. Neither of this is good.

Last time I checked, software robots do not have credit cards. They cannot buy the affiliate product that you are promoting. Not in a million years. This is why it's crucial to look at their overall engagement levels and pay attention to the number of followers they have.

Another metric you should pay attention to is their following to follower ratio. For example, on Twitter or Instagram, if the account is following a lot of people and has a lot of followers, that account might not be worth investing in. Seriously.

Why? It's common knowledge that on Twitter and Instagram, when people follow an account, often times, people would follow back out of courtesy. Now, when they follow back, it's not like they care about the content being published by the person they're following. Instead, they're just returning the favor.

This means that an account that has a high follower figure may not have a loyal fan base. Instead, look for people who follow very few other accounts, but have a huge following. These are more likely to be legit accounts.

  • Engage with Them to Determine Their Content Quality
The next level of this analysis is to engage with these social media personalities. Comment on their YouTube channels, pay attention to their videos, check out their Tweets and pay attention to what happens.

Does it seem like when they do something, there's a tremendous amount of waves generated in their niche? If that's the case, then you are dealing with somebody who is truly influential.

But if it turns out that they post content piece after piece and nothing seems to happen, regardless of how many people supposedly follow them, you might want to sit up and pay attention. You might want to stay away from such personalities.

Even if they have real followers, the fact that nobody really takes them seriously should raise a red flag with you. If their own content doesn't get enough traction, what makes you think their sharing of your advertising materials will produce better results? Here's the spoiler: it won't.

  • Ask for the Very Best Price
Social media personalities are not equal when it comes to business savvy. Some know that they are sitting on a gold mine, that's why they will ask for top dollar. I can't blame them you, but you should not give in to these. Put them at the bottom of your list.

Instead, place product placements with personalities who charge much less. Do several tests with these and try to convert their traffic, and then stick with them. If you can't manage to get any good results from these low cost players, then and only then should you go to the higher cost social media personalities.

If you play this game right, you can maximize the amount of product sales or affiliate commissions you generate from the traffic sent by these social media personalities without paying an arm and a leg.

    How to Build an Online Income Empire with Less than $100