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How to efficiently curate high-quality content on WordPress with

How to efficiently curate high-quality content on WordPress with

Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them.

On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world.

WordPress makes running your website—and your business—quite easy, and blogging certainly  pays off:

  • The #1 traffic source for high-income blogs is organic traffic from Google

    • The #1 traffic source for high-income blogs is organic traffic from Google

    • Companies that blog produce 67% more leads per month

    • Updating blog posts can increase traffic by 106%

    However, creating successful content is a challenge. The Annual Blogging Survey from Orbit Media revealed we’re now spending around four hours creating each blog post, an increase of 63% since 2014:

    The same report shows high-frequency blogging gets better results:

    Finally, the same blogging survey revealed that most bloggers add images to their posts, but not as many statistics, contributor quotes, or video. At the same time, it’s video, quotes, and statistics that drive the strongest results.

    This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have.

    Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress. In this article, we’ll share how you can make this happen with using a powerful, seamless integration.


    5 ways you can curate content with

    The first step is setting up your as your content curation hub. topics are the main containers for your curated content, and you can add content to them a few different ways.


Use Bookmarklet to turn your browser into a content curation engine. Follow the installation instructions on the page and when you’re done, curate any page you’re on by simply clicking the bookmarked button.

This is a great option if you regularly browse industry content and want to curate it as you go. Suggestions

The top right corner of your pages has a Suggestions button. Clicking it brings up a new modal window with dozens of suggestions based on the term you enter in the search field.

You can filter your results by age and type, and order by relevance, freshness, and popularity. It’s a quick and easy way to never run out of content to curate! Feed Reader Feed Reader is exactly what you think it is: a feature that allows you to build a list of sources and then keep an eye on new content that shows up through those feeds.

You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. Research Content

Research Content in is an engine with boolean search modifiers. When you choose your search term, you can select whether the domain, content, or title contain or don’t contain a certain word or phrase.

This is great to search for industry-specific questions on forums, find press mentions of your brand, uncover industry news, and more.

You can save these searches and come back to them for fresh content you can curate at any point. mobile app

Curating content on mobile is a must-have because it allows both you and your employees to curate content on the go. It makes the most of the time you already spend on your smartphone.’s mobile app on App Store and Play Store makes it easy to use Suggestions, Discover (based on accounts and topics you follow on, and even your mobile browser to quickly curate new content.


Why curate on with the WordPress integration

Curating content on is the first step to great results. Next up is connecting your curated content on with your WordPress website.

This is simple with the and WordPress integration. It allows you to own your online presence while curating third-party content to build trust and authority.

With this integration, you can:

  1. Turn each curated piece of content into a standalone WordPress post.

    It gets its own permalink, it’s indexed by search engines, and can be shared individually by your readers.

  2. Organize your curated content.

     Use tags and sections to add specific posts to a page, or mix them into your original content. Tags makes it easy to search and find the exact content you need.

  3. Optimize your search engine performance (SEO).

     Add curated content to your search footprint and leverage your existing on-page optimization efforts.

  4. Auto-publish to social media.

     As you publish new posts from your curated content, you can automatically share them to your social media channels and get traffic to your domain.

  5. Use your existing design, plugins, and integrations. Instead of rebuilding a website to feature your third-party content, you can use everything that’s already served you well, including your templates, your entire WordPress setup, and even javascript trackers.


How to curate on WordPress with

To integrate your content with your WordPress website, head to the topic you want to start with, and click the Integration tab at the top.

From there, click the Integrate with WordPress option on the left. Then click on the Connect my topic to WordPress bar:

From here, all you need to do is enter your WordPress URL and your login credentials, and you’re ready to go!

Here’s an example of a curated piece of content on…

…that became a standalone article on a WordPress website:

You can experiment with standalone pieces of content or even pages that list several curated pieces around the same topic or subtopic (in, that would be topics and tags), like in this example:

Your options are endless and makes content curation on WordPress easier than ever. You’ll keep building trust with your audience and publishing fresh content while saving time and focus you need to do great work.

Implement the and WordPress integration today

Ready to make the most of content curation while reaping the benefits for your own WordPress website? You’ll love Enterprise and its WordPress integration. Grab your demo to see how to make the most of it!



11 Automated Video Creation Tools, Tips, and Resources

11 Automated Video Creation Tools, Tips, and Resources

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, 

11 Automated Video Creation Tools, Tips, and Resources

10 Automated Video Creation Tools, Tips, and Resources

Video content creation can be a massive headache. I get it.

Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly.

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.

Here’s the thing—automated content doesn’t have to be terrible. When you produce an hour-long, high-quality interview, you’ve also produced several pieces of smaller, high-quality content.

All you have to do is repackage those valuable tidbits and present them to your audience.

Here’s how.

What Is Automated Video Creation?

Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content.

Let’s say you recorded a podcast this week and released it to your audience. You received decent engagement, but you quickly noticed a problem. Many of your viewers aren’t watching the entire podcast.

Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-form content. By identifying key moments and topics discussed in your podcast, you can create bite-sized clips and videos that are more digestible. Plus, having long-form content that’s well produced arms you with plenty of future clips to use.

That’s where automated video creation comes in. Make no mistake, there’s a big difference between linking your podcast in your Instagram Bio and posting a 45-second highlight video with top-notch editing.

If you’re making several pieces of long-form content every week (interviews, podcasts, etc.), sifting through hours of content to find highlights and memorable moments can quickly become time-consuming.

By automating that process, you can regularly create custom, high-quality videos. As a result, you’ll add variety to your content, while being able to test unique marketing strategies quickly. For example, you can rapidly A/B test different format styles, or try two highlights against each other to see what resonates with your audience.

5 Tips for Automated Video Creation

Before we dive into specific automated video creation tools, it’s important to understand how your automated video creation journey should unfold. Savvy marketers always develop a clear plan of attack for marketing initiatives, so we’re walking you through the general checkpoints of the automation process.

1. Determine Your Automated Video Creation Priorities

Before you choose a platform, establish your video creation objectives. If you want to test a specific format, find platforms that support that testing. Beyond that, determine what features will serve your team best.

If your marketing team has little to no experience with automated video creation, a tool that prioritizes ease of use can make the video creation process easier. Marketing teams with plenty of video creation experience might need automation tools that offer more customization.

2. Decide on a Platform

As you narrow down your search, take a closer look at how each platform functions. Some platforms offer limited features aimed at supporting brands with little to no video marketing budget. Other platforms want to support your marketing efforts from start to finish.

While many of these platforms sound similar, they focus on different elements that can elevate your content creation.

3. Upload Your Content

So, you’ve established your video creation priorities, and you’ve chosen your platform. Now you can actually create your content. Upload your video and let the tool start to work its magic.

If you’re focused on automating as much of the experience as possible, you won’t need to do much other than confirming certain edits. On the other hand, choosing a platform with plenty of depth means you’ll be able to customize your content fairly easily.

4. Choose Your Visual Elements

When customizing your video content, visual elements like text animation effects can elevate the quality. Other effects like overlays and moving graphics can be implemented without much trouble, as long as you’re using the right automated video creation tool. Make sure your visual elements are consistent with your brand presentation.

5. Publish Your Content

Once you’ve customized your content and created a high-quality video, it’s time to send your content live. With some tools, you’ll even be able to publish your content directly after editing. Instead of signing in to each of your brand’s social media platforms, automation means you can post on all of them at the same time.

11 Tools for Automated Video Creation

Now that you understand the process, it’s time to look at the automated video creation tools available. While many of these tools function similarly, they each have distinct features that make them unique.


What is YIVE?
YIVE is a video creator and marketing automation machine.

What Does YIVE 3.0 Do For You?
Build Your Empire of Thousands of Niche Content Videos Quickly and Easily
Creates and Uploads Videos on Autopilot for you
Creates Videos 24/7/365 for you
Creates Videos from Your RSS Feeds for you
Creates Videos for Any Keyword for you
Creates Videos from Any URL for you
Creates Videos For Amazon Reviews for you
Creates Videos for Multiple Languages for you
Creates Videos from Your Own Scripts for you
Creates Unique Videos from one Script for you
Creates Unique Videos from one of your Own Videos
What Can You Do With YIVE 3.0?
Dominate Any Niche with Thousands of Videos
Drive Traffic to Your Affiliate Campaigns
Drive Traffic to Your Ecommerce Products
Drive Traffic to Your Adsense Blogs
Drive Traffic to Websites You Flip
Drive Traffic to Websites You Rent
Drive Traffic for Pay Per Call Leads
Drive Traffic to Lead Generation Sites
Drive Traffic to Client Websites
Dominate in Many Languages
Generate YouTube Ad Revenue
Build Authority YouTube Channels
Build Your Email List
Resell Traffic to Clients
Sell Pre-Roll Ads to Clients
Build Video Backlinks en masse for website SEO
Build A Full-Time Income From Home


2. Moovly

Moovly prides itself on being a user-friendly, in-browser automated video creation tool. In addition, they offer a tool that doesn’t demand constant software updates or even any design skills.

Tools for Automated Video Creation - Moovly

Looking for support with your footage-based videos? They can help. Want to experiment with cartoon or doodle styles? Moovly can create those videos, too. If you’re looking for a lightweight solution with plenty of customization options, Moovly might be the right tool for your brand.

3. Adobe

Adobe’s priority when it comes to video creation is efficiency. Using AI technology, they save users time and effort when editing. Some of the more interesting features include auto reframing, where Adobe automatically reframes the subject of a video shot in widescreen when exporting to social platforms.

Their AI also uses color match, changing your content’s color and light values, based on your customized reference point. To be clear, they aren’t just copying a specific color reference point onto your clips. Instead, the AI analyzes every selected clip and tweaks them until they properly match your reference point.

4. Wibbitz

Wibbitz is an automated video creation tool that speeds up production by offering a variety of useful templates and one-click solutions. One feature marketers will appreciate is the easy customization options. Wibbitz provides users with access to logo watermarks, video intros and outros, text overlays, and a full-spectrum color palette.

This automated video creation platform lets you maximize your reach by converting your best videos into impactful social media videos.

5. Kamua

Another browser-based tool, Kamua claims their product will have you working nearly 90 percent faster, without any previous video editing experience. They also feature automatic captioning in over 60 languages, saving you from having to transcribe hours and hours of content.

Kamua’s AutoCut feature actually automates video edits, by finding cut points in your content and letting you decide what to keep. Plus, their AutoCrop feature instantly turns your YouTube videos into TikTok videos.

6. Typito

If you’re limited by a modest marketing budget, Typito could be a great automated video creation tool. Not only is it free to start with, but each of their pricing plans are designed with reasonable budgets in mind. Tools for Automated Video Creation - Typito

Of course, it’s worth figuring out exactly what Typito is offering. They provide an easy drag and drop editor and a brand kit, along with 600,000 free images and over 500 free templates.

7. Rocketium

Rocketium understands the digital media landscape is constantly shifting. That frequent change demands an approach to marketing that’s as flexible as it is accurate. That’s why Rocketium aims to accomplish two goals. Eliminating repetitive creative work is their first goal, saving brands the hassle of creating completely new content for new campaigns.

From there, Rocketium aims to make targeted marketing even easier. They use an AI copywriter to help you craft the right visual for different products and unique target audiences. Teams with demanding content calendars should take a look at this tool.

8. Animaker

Developing unique creative content within an automation tool might not sound optimal, but tools like Animaker prove it’s certainly within their power. Armed with their templates, you can make a video in five minutes, according to their official website.


OFFEO’s appeal can be broken down into four subsections. Their near limitless supply of assets means that users will have access to hundreds of templates. Being easy to use and browser based, OFFEO lets you animate your content, leveraging the skill of their professional designers to provide you with high-quality animation.

10. Magisto

As an end-to-end video marketing tool, Magisto aims to support users at every stage of the marketing process. When it comes to creation, you can expect the support of a computerized video editor.

Magisto lets you host and distribute video content on your website using their native player. Take those optimized videos and then use engagement analytics to gain clarity about your marketing initiatives.

11. InVideo

For the truly budget-conscious, InVideo offers some fantastic automated video creation support, absolutely free. While there are certain features locked behind paid subscriptions, there are plenty of tools available to users on the free plan. Tools for Automated Video Creation - InVideo

You can export 60 videos per month, with a maximum duration of 15 minutes. Transcription is automatic, as well as over 4,500 handcrafted templates. You’ll even have access to branding presets, intros, outros, and team sharing.

If you’re on the fence about automated video creation tools, feel free to try InVideo out and see how it improves your marketing efforts.

Automated Video Creation FAQs

Can you automate video editing?

Absolutely, you can! With the help of AI, you can begin automating your video editing, as much or as little as you’d like.

How can I add subtitles to a video automatically?

There are plenty of tools that can do this for you, some offering support in over 60 languages.

Do I need video editing experience?

While it’s certainly a positive, there are several user-friendly platforms that don’t require any previous editing or design experience.

Do I have to pay for an automated video creation tool?

Not always! Some tools are completely free; the only drawback is they lack some key features.

Automated Video Creation Conclusion

No matter what industry you’re in, there’s no getting around the fact that audiences want quality content. If your brand doesn’t produce something new and exciting on a regular basis, you run the risk of losing your audience’s attention.

Instead of trying to constantly reinvent the wheel, consider using an automated video creation platform to break in-depth content down into digestible clips and share them on social media.

It might seem like a simple solution, but it’s a powerful way to offer more consistent content, expand your reach, and potentially create a genuine moment of engagement with your audience.

Why do you want to automate your video creation? How do you think it will help your brand?



15 Career & Business Coaching Resources, Tips, and Benefits

15 Career & Business Coaching Resources, Tips, and Benefits

15 Career & Business Coaching Resources, Tips, and Benefits

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here .


15 Career & Business Coaching Resources, Tips, and Benefits

15 Career & Business Coaching Resources, Tips, and Benefits

As business owners and marketers, we go through manic highs and lows. Things go well for a while, then follow with periods of low performance. This is normal. One way to help get yourself over the hump is with business coaching.

The best business coaches not only coach you in your business but also coach your life as a whole. This post breaks down the details of business coaching to help you better understand what it is and determine whether you need one for your digital marketing.

What Is Business Coaching?

Business coaches help business owners, managers, professionals, and individuals grow as businesses and people. They’re known for offering honest advice and consulting based on personal experience and research.

There are many types of business coaching, but there’s no one-size-fits-all solution. You’ll want to find the type of business coaching services that appeal most to your business and your goals.

What Does a Business Coach Do?

A business coach takes a look at you as an individual. This is the big difference between a coach and a consultant. A coach is going to look at your entire life: all aspects of it. They’ll focus on your achievements, your mistakes, and your behavior to help you grow as an individual.

As you grow on your own, you’ll develop better habits that you can translate into business growth and monetary gain. You should expect the best business coaches to challenge you both emotionally and spiritually. They’ll provide you with honest and sometimes brutal feedback on your performance, and they’ll hold you accountable in your business and personal life.

Your reason for hiring a business coach will likely fit into one of these scenarios:

  1. You’re struggling to get your business off the ground to a sustainable level.
  2. You’ve hit a roadblock and can’t seem to take your business to the next level.

Regardless of where you are on your professional journey, a business coach can help you accomplish the goals weighing on you.

6 Benefits of Business Coaching

Business coaching for entrepreneurs, business owners, or executives is all about the benefits. Everyone wants gratification without having to put the work in. It’s important to know that the best business coaches require a lot out of you. If you’re willing to put in the work, here are some of the benefits you could receive.

Increased Self Awareness

One of the best gifts we could ever receive in life is self-awareness. When we’re aware of our strengths and weaknesses, it makes it so much easier for us to capitalize on what we’re good at and make the most of every step.

Instead of focusing on our weaknesses, worrying about them, and minimizing ourselves, business coaching should teach us to focus on what we’re good at and double down on it.

Business coaches can help you find the fire inside of you to pursue the things you want, and along the way, you may realize you’ve been doing the wrong things all along.

More Confidence

Business coaching teaches you to be more confident. The job of a coach is not to bring you down but to lift you up and help you realize that you’re better than you thought. Sometimes, low confidence and self-esteem are the only things holding you back.

Sometimes we need someone to kick us into gear and tell us that we can accomplish the task that’s been plaguing us for so long.

However, sometimes we need someone to provide us with a healthy dose of reality, too. Confidence isn’t always about lifting us up and telling us how great we are. The best business coaches also tell us when they think we’re making a poor choice. You can go forth with confidence, knowing what you’re doing is the best thing for you, and no matter what happens, it’ll be okay because you’re capable of taking on anything. That’s confidence.

Comfort Outside Your Comfort Zone

An area that a lot of business owners and marketers fall into is a state of comfort. You reach a point where things are going well with your business, you don’t have to hustle as much anymore, and you can live comfortably off the money you’re making. That sounds great if you’re not at that point yet, but like everything else, it gets old.

Few entrepreneurs are satisfied with this because they’re used to the hustle and chasing after their dreams. When you achieve what you’ve worked so hard for, it’s easy to become anxious for the next thing.

Increased Clarity About Your Direction

On less of a mindset note, business coaches are going to help you with the business itself, of course. Sometimes it helps to have someone come and look at your operations, finances, HR, and everything from an outside perspective. They’ll see things you miss in the day-to-day trenches of running a business.

A business coach can help you identify bottlenecks in your process and provide you with a clear and concise plan for what you should do over the next 3, 6, 9, and 12 months.

This clarity is important because you’ll know exactly what you need to do. It doesn’t mean that if you do those things, you’re sure to achieve any results at all, but the clear goals are what matters. Business coaching helps make you aware of the things you may not have seen otherwise.

A great example is with business owners that want to do everything themselves. The “freelancer” mentality is hard to break because the individual is so used to doing everything on their own, they’re afraid to let go of some of that control.

Business coaches can help freelancers work less “in their business” and more “on their business.” When you see it from that perspective, it becomes easier to make the necessary changes.

Boosted Productivity

Productivity is one of the number one reasons why people hire business coaches. Everyone feels like there are some magic secrets to increasing your productivity, but that’s not usually the case. It’s often something much simpler than you think.

A business coach can help you get on a healthy schedule and develop the right habits. When you’re a business owner or marketer, and no one is standing over your shoulder telling you to work 9-5, it can be a lot harder to get things done.

It’s all about habits. Suppose you can get yourself in the habit of showing up to work at the same time every day, blocking off periods for work, taking short breaks, and limiting distractions. In that case, you’ll have a much easier time accomplishing your goals, which trickles down and impacts a lot of the other benefits of hiring a business coach in the first place.

Better Accountability

This could be one of the most important pieces of the success puzzle. If you don’t have the discipline to kick yourself in gear, work when no one is telling you to, and hold yourself accountable, you’ll likely struggle as an entrepreneur. Benefits of Business Coaching - Better Accountability

Many of us don’t have the discipline and need someone to help us develop the right habits. It only takes about 66 days to develop a new habit, so if you can do something for a little over two months, you should have an easier time sticking to it.

Once you’ve built that initial foundation, you can then train yourself to be accountable for your actions. One thing I’ve found over the years is that I tell myself that “I want to be proud of myself.”

It might be a little vain, but think about it: When you goof off all day, accomplish less than you said, and push things off until tomorrow, how do you feel?

You probably don’t feel very good about yourself. The opposite is said for the days you break through barriers, tackle everything, and walk away feeling accomplished. You feel unstoppable.

4 Tips for Finding an Effective Business Coach

When it comes to finding a business coach, you must choose the right person. This individual or team needs to align with your goals, niche, and perspective on life and your business.

  • Match them with your niche: You want business coaching from a professional who understands the challenges of your unique industry. If the business coach you hire doesn’t have any actual experience, you might not get the most out of them.
  • Make sure their philosophy aligns: We all have a certain philosophy in life pertaining to ethics and beliefs. You should never have to change that for success in business. If the business coaching you’re receiving offends or insults what you believe, you should likely find someone else.
  • Read reviews: Make sure the coach you hire has a strong online reputation and presence. Checking out reviews from other people is a great way to gain insight into what your experience will be like.
  • Determine your goals ahead of time: Before you hire a business coach, you should have goals in mind, whether they apply to marketing, SEO, keyword research, or mindset. No matter what your goals are, the business coach you hire should listen to them and take into consideration what you want.

Business Coaching Platforms and Resources

As business coaching continues to grow, more and more tools and resources are becoming available. If you’re interested in receiving coaching in your business or life, here are some of the best platforms available.

Interview Kickstart is one portion of the “knowledge coaching” trend. The platform teaches programmers how to handle technical interviews and has helped people land jobs for companies like Amazon and Netflix. This has caused people to take notice: Interest in the company has grown by a staggering 2700 percent in the last five years.

This platform offers trainers, events, and team workshops to help small business owners and managers become the best version of themselves. The company has been around for 25 years, so you don’t have to worry about reputation and social proof. They break down every aspect of your life, from the personal to the business stuff.

Considered America’s number one small business expert, Melinda Emerson offers a ton of great resources for women entrepreneurs and business owners. She has information on how to grow your social media, market your business, and understand the boring financial side of business as well. She can help get your company off the ground or take it to the next level.

I’m a big fan of business coaches that find a great way to meld business and personal life together into one program, and Melissa Dawn has done a nice job of this. She focuses on your spirituality and personal life to help you become not only the best CEO of your business but the best CEO of your life.

Neil Patel

Business Coaching Platforms and Resources - Neil Patel

I offer many great resources to help you with your SEO, content marketing, and paid advertising. If you feel like you have most of your business in order but need a little help with your marketing campaigns, we can help with that.

Career, Executive, and Business Coaching: FAQs

Here are some of the most frequently asked questions about business coaching and hiring a coach.

How much does business coaching cost?

The cost of business coaching can vary dramatically from $100-1,000 per session. It depends on many factors, such as the demand of the coach and the level of personalization put into the coaching program.

How to start business coaching?

If you want to start business coaching, there are many ways to get started. Many people in many different industries are looking for help.

What services do business coaches offer?

Hiring a business coach is like having a partner, so the business coach should offer whatever services you need the most. They should put together an individualized plan that addresses your needs.

What is the first meeting with a business coach like?

During your first session with a business coach, they will likely talk about your needs, issues, pain points, and goals to tailor a strategy to help you.

Conclusion of Business Coaching Guide

No matter who you are, we all need help sometimes to get ourselves back on track. Whether you’re trying to manage your team better, be more productive, or optimize your budget more efficiently, the best business coaching helps you accomplish the goals that have been weighing on you.

Have you ever hired a business coach? If so, what is the number one reason?

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How to Build an E-commerce Brand Using Instagram When You Have No Followers

How to Build an E-commerce Brand Using Instagram When You Have No Followers

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.


How to Build an E-commerce Brand Using Instagram When You Have No Followers

How to Build an E-commerce Brand Using Instagram When You Have No Followers

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet.

New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. 

Let’s talk about why Instagram as a marketing tool matters, how it can help you grow your business, and look at effective strategies to grow your e-commerce brand—even when you have no followers. 

Why Is Instagram a Powerful E-Commerce Tool?

Today, 81 percent of people use Instagram to research products and services to buy. Therefore, using strategies to stand out from the competition and attract potential customers to your Instagram e-commerce page can reach a wider audience. 

To do this, you have to understand what makes Instagram a powerful e-commerce tool. 

Research shows we remember more of what we see through photos and videos than what we read through plain text. This makes visually-oriented platforms like Instagram a prime tool for marketing.

Instagram lets you upload product photos, share demo videos, launch partnerships with influencers, connect with engaged followers, and boost your ROI. 

This can help you grow your e-commerce business faster than marketing only through Facebook and Twitter (which have less than half of Instagram’s brand engagement rate).  

10 Ways to Grow an E-Commerce Brand on Instagram

We now know Instagram has a lot to offer marketers at all levels, but how do you capitalize on these benefits when you have no followers? 

Don’t worry. Here are actionable strategies you can use today to start growing your Instagram following. 

Engage With Comments and Review Feedback 

Having a ton of followers is useless if you are not engaging with them. The best way to gain and maintain a large number of followers is to engage with potential customers. 

Engaging with users takes mere minutes but has the potential to boost your revenue significantly. 

Here’s how to get started.

  1. Turn on notifications for all comments. 
  2. Respond to every comment you receive, be it positive or negative. This will help increase engagement on your posts. 
  3. Review feedback and see if there are areas you can improve in. 
  4. Thank users for taking the time to interact with your posts. 
  5. Avoid starting fights in your comment sections, even if you disagree with a user’s perspective. This will help you maintain a positive impression online. 

Research Competitors 

If you’re not sure about how to get started, look at what your competitors are doing. 

Your competitors have already done a ton of the heavy lifting and collected a huge base of engaged followers. You can use this to your advantage.

All you have to do to attract your own following is to head to the Instagram profiles of your competitors and steal their audience.

You should already have a pretty good idea of who your competitors are. If you don’t, try using Instagram’s discover tool to find popular accounts in your industry. Instagram e-commerce discovery tool can be accessed via menu.

You can also search for keywords and hashtags that relate to your brand to get started. The top accounts relating to that keyword should appear. #Fashion shows several hashtags related to fashion

Host Giveaways in Exchange for Engagement

Instagram giveaways can be an excellent way to generate user engagement. You may have seen some of these in your feed. 

They typically say, “like this post and tag a friend to win a free product, but that strategy might not be the most effective way to gain real followers. 

Giveaways often attract people who want free stuff and are willing to like your images to get it.

Instead, ask users to upload Instagram photos about your e-commerce brand or follow your page. If you ask users to post content, be sure to share a branded hashtag to get discovered by more users. An Instagram e-commerce giveaway hosted to generate user engagement.

To start, announce your contest with an Instagram post. Include the rules in the description section so people will know how to enter. 

If you need help coming up with giveaway ideas, try out a tool like Woobox. The tool helps brands of all types and sizes create social media contests that drive sales, increase followers, and collect leads.

Consider offering your own products for free instead of prizes unrelated to your niche or brand, like a free iPad. Otherwise, people may only follow you for the prize rather than their interest in your brand.

Post User-Generated Content (UGC)

If you want to drive engagement, make a habit of posting user-generated content. This can be as simple as asking users to review your product in exchange for a free sample.  User generated content can help increase engagement for your Instagram e-commerce brand

You can also choose to host bigger UGC contests where dozens (or hundreds) of users share their experiences related to your product and industry. This can help you reach new users you wouldn’t have found otherwise

Customize and Optimize Your Shop

Giveaways and hashtags might be easier than a customized, well-optimized shop, but they aren’t more important. 

In fact, having an easy-to-navigate and memorable storefront may increase your sales. 

Here are a few ways to customize and optimize your Instagram e-commerce store for maximum visibility. 

  1. Offer promotions right in the photo or the first line of the description, so users don’t scroll past it. 
Offer sales', giveaways' and prizes' description in the Instagram e-commerce photo.
  1. Add shoppable links to your photos so customers can buy your product directly. 
  2. Keep your descriptions simple, clean, and easy to understand so new users can quickly get an idea about what your Instagram e-commerce brand stands for. 
  3. Add links to your store on other channels, including your Instagram description (or bio), website, other social media pages, and email signature. 

Create a Branded Hashtag

A simple way to keep track of who is talking about your e-commerce store on Instagram is to create a branded hashtag. You can use your business name, an existing slogan, or another creative phrase.

Then, let your customers know what the tag is by adding it to your bio and encouraging followers to use it in their posts.

Later, you can search for your hashtag to find and quickly share user-generated content. You should also add these tags to your images to remind your followers about it.

For instance, when you search the tag “#topshop,” millions of photo results show popular UGC related to the brand. 

User-generated images don’t just give your brand more exposure; they also give other Instagram users exposure so they can gain more followers, too. It’s a win-win situation.

Prioritize Customer Experience

Sometimes you can do all the right things and still not get satisfactory results. You used all the right hashtags, engaged with your customers, and created tons of user-generated content, but you’re still not getting many sales.

Why is that?

It could be because your customer experience is lacking. 

The easier you can make for users to find, browse, and buy from your shop, the more sales you can see. 

A simple way to try to catapult your sales numbers is to prioritize the customer experience

Are you making it easy for Instagram users to find your website or buy your products? Is your storefront easy to navigate? Do you have alt-text for your images? Do you offer a prompt response to questions? 

These may seem like trivial things, but a good customer experience can go a long way in helping you find lifelong customers. 

Partner With Influencers in Your Niche

Instagram influencers are users with a large number of followers and a great engagement rate. 

Why do they matter for your Instagram e-commerce business?

They can help you expand your brand’s reach. These individuals have hundreds, thousands, sometimes millions of followers interested in hearing what these influencers have to say.

So if they recommend your product on their account, you are likely to see an uptick in sales. 

Find influencers and large accounts in your niche. For example, if you’re a beauty company, reach out to beauty bloggers and ask them for a product post. 

Influencers can help boost your Instagram e-commerce sales.

How can you partner with influencers to grow your Instagram e-commerce business?

Find influencers and large accounts in your niche. For example, if you’re a beauty company, reach out to beauty bloggers and ask them for a product post. 

If a user puts an email address on their profile or says something like “DM for business inquiries,” it typically means they’re interested in sharing sponsored posts.

Email or DM these accounts and ask what their standard pricing is for sponsored posts. Try and establish a relationship with these users.

If they’re willing to work with your competitor, they may be willing to work with you.

Then, make a spreadsheet comparing each account’s followers, cost per post, CPM, average likes per post, and followers divided by the average likes per post. A simple spreadsheet comparing accounts for Instagram e-commerce partnerships.

Pick the account(s) with the biggest payoff and lowest price.

If you’re selling an original or unique product, it may be better to ask for a review instead of a product post.

Don’t think you have to go for the big names. Sometimes micro-influencers with just a few thousand followers have a better ROI because they have a more targeted audience. 

Use Product Tags

Another way to increase customer convenience is to use product tags to amplify your Instagram e-commerce sales. 

Product tags let users buy products directly from the app without having to jump through many hoops.

This makes it easier for them to purchase, especially if they are browsing on the go (like most of us.)  

Create Product Collections

Instagram has been working hard to create user-friendly shop interfaces to increase e-commerce activity. 

Along with handy features like product tags, Instagram launched product collections, where users can browse through products from a similar category. 

This image from the Instagram business blog shows that product collections make it straightforward to find what you want while scrolling through attractive pictures of the products.  Instagram product collections example e-commerce for instagram

Instagram E-Commerce FAQs

Do I have to pay for an Instagram e-commerce shop?

Creating an Instagram account highlighting your products is free, but you may have to spend money on advertising, shipping, taxes, transaction fees, and other tools to make a sale.  How to know if I’m eligible for an Instagram e-commerce shop?

Instagram has posted official eligibility guidelines on their help page. These include having a legal product, being located in a supporting market, and providing accurate information about your business, among other rules.  How many followers do you need to get Instagram shopping?

Unlike the 10,000-follower rule for the swipe-up feature on Instagram Stories, anybody can access Instagram e-commerce features as long as they meet the eligibility criteria.  Do you need a website to sell on Instagram?

Yes, Instagram’s e-commerce rules state that your business must own a website domain from which you intend to sell your products to qualify for an Instagram shop.  How to know if I’m eligible for an Instagram e-commerce shop?

Instagram has posted official eligibility guidelines on their help page. These include having a legal product, being located in a supporting market, and providing accurate information about your business, among other rules.  How many followers do you need to get Instagram shopping?

Unlike the 10,000-follower rule for the swipe-up feature on Instagram Stories, anybody can access Instagram e-commerce features as long as they meet the eligibility criteria.  Do you need a website to sell on Instagram?

Yes, Instagram’s e-commerce rules state that your business must own a website domain from which you intend to sell your products to qualify for an Instagram shop. 

Conclusion of Instagram E-Commerce Guide

Building a successful Instagram e-commerce business won’t happen overnight, but it can be done. 

Start with these strategies to get your business up and running, then look for tools, tips, and strategies to make your first sale. 

Which of these Instagram e-commerce tips will you try today? 


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    How to Start Ecommerce Business – step by step Full Details

    How to Start Ecommerce Business –  step by step Full Details 

    Are you planning to launch a new business, starting an e-commerce business can be felt overwhelming and stressful? So, learn these procedures to make it easier.

    There are different types of businesses that most people are doing these days. Like other businesses, learning how to start an e-commerce business is a bit strategic and streamlined.

    It starts with a proper plan, goal setting, preparing, developing, and launching an online store. Further extends to monitoring the outcomes and tweaking necessary areas.

    Ecommerce businesses these days have become instant as many people started shopping online. It saves a lot of money for the consumers in many aspects.

    Therefore, if you are planning to start a business this year, I strongly recommend Ecommerce Business. After all, you need to construct a brick-and-mortar store.

    Instead, you can perform similar operations with just an online shopping portal (website). Going online offers greater flexibility, affordability, and new opportunity.

    So, in this article, I am going to explain to you how to start an e-commerce business with clear procedures and steps.

    Why Start an Ecommerce Business in 2021?

    E-commerce is growing and sales are expected to reach $5,695 billion by 2022. Because of that, many people search for new business ideas and learning how to start an E-commerce business today.

    The main goal is to create a long-lasting business that can sustain itself and grow. Make sure you pick a creative business name that rings well to get your company to stand out from the competition.

    In this article, we will explain the twelve steps of starting an e-commerce business. We will also include the trending business ideas to consider. Read along!

    1. Finding and Choosing the Right Product/Service

    Finding your niche for a product or service to sell is about choosing the profitable and sustainable ones – especially if this is your first e-commerce business.

    Coming up with the right product can be a challenging task but definitely isn’t impossible. With a little effort, selling the right product or service makes the business process more manageable.

    In the long run, your brand creates a steady income flow and opens opportunities. Therefore, choose the ones that you enjoy, can scale up, and target the right audience.

    Aside from looking for sustainability, match your product or service with personal experience and pain points.

    Solving certain pain points is often the unique selling point (USP). Consider the type of goods to sell, physical or digital, and how the production process looks like?

    2. Conduct a Small Market Research

    Market research gains business-related insights, like the market conditions, audience’s buying power, your competitors, and pricing system.

    The insights from market research act as a guideline to set long-lasting marketing and sales strategies.

    It also tells you why the audience will buy your product? The best outcome of the research is getting actionable steps you can apply throughout the business processes.

    To do so, start by analyzing the industry to understand its current and future growth. Look at Google’s search results – type in the industry-related keywords and read as many sources as possible.

    Your research insights should answer questions like:

    • What are the current statistics and trends related to your business?
    • Who are your competitors and from which location?
    • List their weaknesses that give you new opportunities
    • How do consumers behave in your niche look like?
    • What does your user journey look like?
    • How does your return policy look like?
    • What will be your terms and conditions?

    Learn from existing online groups or communities to understand the audience. Read online research or pay to services like Google Surveys to help with data.

    Preparing all of these insights paves an easier way to fulfill the next steps.

    3. Write a Detailed Business Plan

    A business plan consists of your short and long-term goals, strategies, objectives, and growth expectations. It helps guide you and sell your business to customers, investors, and partners.

    In short, it’s the best way to learn about the company and where it’s going. Consider the process as setting ground rules and a foundation for future decisions.

    Therefore, start creating the business plan with essential information, all wrapped up in an executive summary. Point out your USP, goals, and product fulfillment strategies.

    Include your marketing and sales plans, like how you plan to promote and price the products? Also, add financial details with the income system, budget allocation, and capital expenditure.

    Create a plan with the right business plan template and clear formatting for better understanding.

    4. Find Suppliers and Partners

    Choosing your supplier or partner is crucial in delivering top-notch products to the customers and automating work processes.

    Therefore, pay attention to their reputation before deciding to work together and solve problems. Also, decide how much work needs third-party suppliers.

    There are two ways to find suppliers or partners.

    1. The first one is through signing up on platforms like Alibaba or Redbubble to handle the production and distribution processes.
    2. The second one is by finding local suppliers to partner with to help with packaging and shipping.

    If you’re going for the second option, start by looking at online or referral-based options.

    Contact the potential ones, understand how they work, and check their reputation.

    Offer them business partnerships, in the short or long term, and see where it aligns with your budgeting.

    5. Register Your E-commerce Business

    Taking care and settling the legal side of your online business is challenging yet important.

    With a registered business, you’ll gain license and branding rights, minimize tax liability, add credibility to customers, and avoid conflicts with partners.

    Start by determining the business structure, whether you’ll run the business as a sole owner, with a partner, or turn it into a corporation.

    Consider if you’re planning to hire in the long term. Then, register your business name. Also, register with the local tax authorities – including for license and permits.

    If you’re running the business from home, get a home occupation permit. Most importantly, check with your local legal office for a better registration process. Open a business bank account for easier and safer transactions.

    6. Pick an E-Commerce Platform

    Your e-commerce platform will consist of many activities, from product search, purchase, and payment. Therefore, it’s important to find a capable and scalable one.

    The right platform also boosts sales conversion, builds customer relationships, and avoids long-term hassle. Consider how fast you plan to grow and the budget for maintaining the platform.

    Match it with your objectives. Choose a user-friendly platform, like WordPress with its numerous e-commerce plugins.

    Aside from fulfilling the e-commerce activities, consider the platform’s maintenance and upgrade features and pricing.

    Ensure that the platform is scalable and capable of handling unexpected traffic surges. Also, consider if your chosen platform is SEO-friendly as it can help boost your online store.

    7. Choose the Right Domain Name

    As a long-term investment, your domain name works to identify your business website. It’s usually the first thing people learn about the business and helps with page ranking by making the website SEO-friendly.

    That’s why choosing the right domain name is a crucial step. To boost branding and SEO with the domain name, include relevant keywords or use brandable names.

    Keep it short and use simple letters for easy pronunciation. Most importantly, your name should clearly explain what you’re selling. Have backup names if the domain name is taken.

    Check the WHOIS history to see if the domain has a previous owner or not. Additionally, pay attention to your domain structure.

    Use subfolders instead of sub-domains as Google reads subfolders as part of a website instead of a new one – therefore increasing overall site authority.

    Examples of subfolders are “” while sub-domains are “”.

    By choosing subfolders, you’re one step ahead of creating an efficient site structuring, which we will cover in step ten.

    8. Customize Your Online Store

    After getting your website active, it’s time to customize it. Customizing your online store makes you stand out from competitors – making the website truly yours.

    Aside from that, customizing the website helps improve efficiency through the use of good website design.

    The customization not only applies to the user interface (UI) and design, but also the user experience (UX) and overall functionality.

    To do so, always customize based on your brand’s personality. Add content creation strategy to keep the best elements on the website. Apply UI and UX designs

    Focus on the 4P’s of marketing, which consists of product, price, place, and promotion. Doing so boosts your content creation skill and increases ROI.

    Moreover, catering to the customer’s needs. Match it based on their online purchasing experience and apply them to the website.

    If you’re using a site builder, you can use the e-commerce themes. When the customization is finished, go through the pages and test their user journey.

    Remember to set up payment gateways for your customers. The most popular payment method is PayPal, but you can use accounts for bank transfers for the early phase of your online store.

    9. Upload Your Products and Content

    Start uploading and organizing the product list and content for the website. Follow an effective way to product upload, like using the bulk upload function using Excel or a CSV file.

    Make sure to add the right SEO elements through content marketing to your product and content. When uploading products, always add relevant keywords to the product title, description, and tags.

    Use high-quality images, add alt text, and compress the image sizes for a fast-loading page. Categorize the products correctly for clearer page indexing by the search engines.

    If it helps, create a checklist consisting of every page element, including the logo, headers, and buttons. Answer questions to yourself, like:

    • Do all the links work?
    • What does the page speed look like?
    • Does the landing page have all the necessary information?
    • Does the customer sign-up page work?

    10. Improve Your Ecommerce Website SEO

    Now that the website has all the essentials, it’s time to improve the website SEO. Because SEO has various strategies, you can start focusing on e-commerce SEO.

    As its name implies, all the SEO efforts aim to drive traffic to your online store and its product pages. E-commerce SEO includes keyword research, improving site architecture, link building, local SEO, and technical SEO.

    From these practices, you gain organic traffic to the website and rank higher on the search engine results pages (SERP).

    Start by going through the page one by one and see what you can improve. Add meta description on each page, optimize your link-building strategies.

    Use head and long-tail keywords on each page so that each one becomes first-page SERP potential. Consider web accessibility making sure anyone can use your site easily – including those with disabilities.

    Adding accessibility benefits SEO and mobile users. Therefore, it’s a smart way to incorporate SEO into the website.

    How you structure your URL also matters. Go for the popular top-level domains, like .com, whenever possible.

    In short, your URL should give an idea of what the page content is about. Use tools like Seobility for an SEO check.

    11. Publish the Website and Promote Online

    Only publish the website when everything is ready. Before publishing, ask for feedback from trusted individuals or even potential customers.

    Go through each page and ensure all is working optimally. The next important step after publishing is promoting the website. The fastest way to do it is by creating a social media account.

    Promote using the right business tools. Create teasers, add links to your website, and start building customer engagement.

    If budget isn’t a problem, promote with Google Ads for better reach. From it, you can gain more leads, brand credibility, and maintain steady site traffic.

    Additionally, use newsletter marketing to promote further. Sending out newsletters builds relationships and an excellent way to promote product updates, announcements, or other product-related information.

    Use soft-selling methods whenever possible to maintain interests. In the long term, start collaborating with influencers or potential brand partners for more efficient marketing.

    With more partnerships, your brand can gain a more positive reputation, increased trust from existing customers, and open growth opportunities.

    Alternatively, you can register on Google My Business and invest in creating a great FAQ page to improve page ranking. These are free methods to help promote your business.

    12. Track and Tweak

    The final step is about tracking your website performance and tweaking for improvements. Doing so provides a smart way to maintain growth and prevent website issues.

    Choose and settle on your Key Performance Indicators (KPI) for better tracking and tweaking.

    Tracking website performance requires the right tools that cover all the essential data to understand what works and what doesn’t?

    Use Google Analytics to track important metrics, like click rates, average time spent on-page, and bounce rate. As for tweaking, always understand the reason you’re doing it.

    Some valid purposes are to gain more customers, improve content clarity, and increase marketing effectiveness. For an easier tweaking process, use the tools that can integrate with your e-commerce platform.

    Additionally, tweak the website for mobile users. By doing so, you’re optimizing the whole website through a mobile-first approach.

    However, remember that all the changes you’re making shouldn’t disrupt the customer’s shopping experience.

    Due to the changing time and market needs because of COVID-19, the trending products and services revolve around health and wellness.

    However, some industries like retail, home, and personal care, and hobbies or crafts are staying because of the working from home conditions.

    You can take opportunities from this by choosing one of the sustainable and always in-demand products.

    It’s also important to choose the ones that match your personal interests and solve problems. Among all other factors, customers prefer genuine products with real benefits.

    Here are some examples of trending products and services in 2021 that you can consider:

    Health and well-being products
    • This includes face masks, hand sanitizers, disinfectant spray, and daily vitamins.
    • However, consult with your partners when selling health-based products.
    • For face masks, try making a DIY design to stand out from competitors.
    • Besides the regular, daily clothing items, the trending options include loungewear and sportswear.
    • Deliver high-quality products with durability to increase brand loyalty.
    Beauty Products
    • This includes skincare, hair scrunchies, mask straps, and make-up products.
    • Consider natural or eco-friendly skincare products as they are a part of skincare trends in 2021.
    • Some of the popular products are water bottles, pet care products, yoga mats, plants, and travel accessories.
    • For lifestyle products, consider sustainable and environmental-friendly ones that support the market demand.

    Consider selling board games, kids’ toys, or hobby-based and craft products like cross-stitching, woodworking, and home decor.

    These support the stay-at-home families during the pandemic.

    Home Office Essentials

    Working from home enables people to set a home office. The products to sell include desk chairs, seat cushions, and blue light glasses.

    However, consider the materials or distribution to avoid making the wrong investments.

    To find and sell the perfect product, use Google Trends, the marketplace’s featured page, YouTube trending videos, or social media hashtags to understand what’s popular. However, it’s still important to understand the difference between “trend” and “fad” to make your business flourish.


    Starting an e-commerce business is encouraged for individuals looking for extra income and help others through products that provide solutions and solve pain points.

    Remember that choosing the right product or service determines your business success.

    Additionally, think and create strategies in both short and long terms.

    To start your e-commerce business, follow the twelve steps we’ve covered in the article, which includes:

    1. Choose a product or service to sell
    2. Conduct market research
    3. Write a business plan
    4. Find suppliers and partners
    5. Register your business
    6. Pick an e-commerce platform
    7. Choose the right domain name
    8. Customize your online store
    9. Upload your products and content
    10. Improve website SEO
    11. Publish and promote
    12. Track and tweak

    Go through and apply each of them to boost your online store. If you’re worried about budget or resources, it’s okay to start small.

    Work on local markets and slowly make your way up. Good luck!